Latin America's Top 5 Theme Parks Apps Show Varied Q1 2024 Performance

Latin America's theme park enthusiasts have been actively engaging with their favorite parks' apps, as indicated by the latest data from Sensor Tower for the first quarter of 2024. Here's a look at how the top five theme park apps performed on the unified platform.

My Disney Experience started the quarter with revenues around $45K and downloads at 18K, but saw a downward trend, ending with about $25K in revenue and 13K downloads. Weekly active users slightly decreased from 20K to 17K.

For Disneyland®, revenues began at a modest $1K and fluctuated, closing the quarter at around $1K. Downloads dipped from 14K to nearly 12K. However, weekly active users showed an upward trend, increasing from 42K to 44K.

The Beto Carrero World app focused on downloads and user engagement, with revenue data not applicable. Downloads saw a decrease from 13K to 8K, while weekly active users showed a mixed trend, ending the quarter at approximately 27K.

Universal Orlando Resort also had no revenue to report, but downloads started at 11K, reaching a low of 6K before rising to 8K. Weekly active users experienced a minor decline from 22K to 21K by quarter's end.

Lastly, Six Flags showed a significant drop in downloads from 16K to about 10K. In contrast, weekly active users had a remarkable increase from 48K to 53K after an initial dip early in the quarter.

For more detailed insights and data, Sensor Tower's platform offers an in-depth analysis of app performance trends.